12:13 pm
Monday, January 16, 2023
Cairo – (Masrawy):
British Aston Martin started its business 110 years ago in a small workshop in London’s Hennecker Mews, fueled by the founders’ passion for the world of racing.
A century later, it has become one of the world’s leading luxury automobile brands, distinguished by performance, craftsmanship and innovative design.
In 2023, Aston Martin will celebrate its 110th anniversary with a series of events that shed light on the brand’s long history, current and future plans.
Sunday 15 January 2023 marks the 110th anniversary of the collaboration of founders Lionel Martin and Robert Bamford to produce the first Aston Martin, which marked the beginning of a series of successes that spanned more than 100 years.
The British company celebrates its heritage by releasing a collection of images that bring together two of its most iconic models over the past 110 years, reflecting its ongoing commitment to raising performance levels and the use of technologies adopted in racing cars. within its various models.
One of the images features the Razer Blade, one of the brand’s earliest and record-breaking racing cars, launched in 1923, alongside the high-performance Aston Martin Valkyrie.
The Razer Blade was one of the first cars to be designed with aerodynamics in mind and was powered by an Aston Martin Grand Prix engine.
The car set several race records at Brooklands in 1923, the year after Aston Martin entered its Grand Prix debut with the TT1 known as the Green B.
Today, Aston Martin continues its extraordinary journey to deliver the ultimate in performance and power cars through the Valkyrie, which is distinguished by engineering features inspired by the world of Formula 1 racing.
The brand is also launching a new limited edition car to celebrate its 110th anniversary, which will be revealed later this year.
Aston Martin will launch the ‘110 Years of Power’ campaign in the global markets it operates in, including the British Grand Prix at Silverstone during the Goodwood Festival of Speed, the Concours d’Elegance at Pebble Beach and other major events.
Aston Martin continues its distinguished run in 2023 as it prepares to launch the next generation of its luxury sports cars, which confirms the brand’s continuity in its efforts to deliver luxury sports cars that are superior in performance and power.
Aston Martin Lagonda Chief Executive Amedeo Felisa said: “Aston Martin began its journey in 1913 with the shared goal of Lionel Martin and Robert Bamford to create powerful high-performance racing cars.
Felisa added that the company continues to work today to achieve this vision after the passage of 110 years and the production of more than 110 thousand cars. This occasion marks the beginning of a new chapter, which we begin with the launch of a new generation of pioneering sports cars, as well as an exclusive special model to celebrate the brand’s 110th anniversary.”
The year 2023 holds a host of important moments for the brand, which also celebrates the 75th anniversary of the introduction of the David Brown model and the 60th anniversary of the DB5, as well as the 20th anniversary of the opening of its Gaydon headquarters. facility designed to develop superior sports cars in terms of engineering and design.
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